A culture consultancy founded by Cara,
helping purpose-driven fashion-tech brands build inclusive, empowering company cultures.
Cara was looking for a powerful yet minimalist brand identity – one that reflected both innovation and empathy, the heart of her mission to make work more human.
We began with brand strategy, shaping a clear foundation around SUPERHUMXN’s values of sustainability, awareness, and growth. From there, I designed a visual identity system – mood board, color palette, textures, patterns and logo – that felt both future-forward and deeply human.
To bring the brand to life across platforms, I created Canva templates for Instagram, Stories, and Pinterest, ensuring every touchpoint carried the same intentional energy.
The result is a modern, conscious brand identity, grounded in nature, elevated by design, and infused with the same vitality and progress that define SUPERHUMXN itself.
“I came to Paula looking for clarity on my brand, and now I have a clear sense of direction and strategy moving forward.
From the start, her communication was excellent. Paula created a fluid, collaborative space where ideas flowed easily, invited feedback, and explained the inspiration behind every design choice.
I’d initially worried about whether I’d end up with a brand I was truly happy to use or whether she’d understand my vision, but Paula completely eased those fears.
What really impressed me was how personal the whole process felt while still being so professional and well-structured. The client experience – from the online portal to the thoughtful little extras she added along the way – exceeded my expectations.
– CARA
Founder of SUPERHUMXN
