Azrya and Benjamin Bequer – founders of KAVANA (BEQOMING). A man and a woman standing close together, smiling and looking into each other's eyes against a plain dark background. Paula Hail Studio Portfolio: Website and Sales pages
Line art illustration of a geometric bee with outstretched wings, positioned above the word 'BECOMING' in stylized font.

BEQOMING

(recently rebranded to KAVANA)

founded by Azrya & Benjamin Bequer

Their mission: to accelerate personal transformation that ignites impact ripples, co-creating a more beautiful world.

A man with a beard wearing a black hat and black shirt, and a woman with tattoos on her arms and short styled hair, posing together against a gray background.
Azrya and Benjamin Bequer – founders of KAVANA (BEQOMING).  A man wearing a black hat and shirt with a necklace is being kissed on the cheek by a woman with a mohawk hairstyle and tattoos. Paula Hail Studio Portfolio: Website and Sales Pages

Azrya and Benjamin Bequer are the co-founding stewards of BEQOMING (now KAVANA), a platform offering transformational tools, stories, and media to help people see beyond who they thought they were supposed to be and awaken their full-spectrum aliveness.

Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA) Black poster with a geometric bee illustration and the words 'BEcoming' and a quote about not knowing who or when.
Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA). A collage of nine vibrant digital artwork images featuring abstract, colorful designs of underwater scenes, jellyfish, and molecular structures.
Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA) A black flyer with a photo of a man and woman smiling and leaning towards each other, surrounded by white wall, with text about a message from Azrya and Benjamin.

When we met, Beqoming’s visual identity was already established, but THEY NEEDED A CREATIVE PARTNER to expand it into a cohesive digital ecosystem that matched the depth of their message.

Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA) Laptop computer on a white desk displaying a promotional webpage for a 7-month personal transformation program called "Becoming Allies". Website & Sales page design.

Kajabi Sales Page for BEQOMING Allies program

Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA): A laptop displaying an online course overview screen on a white desk, with a beige ceramic vase on the left. Website & Sales page design.

Kajabi Sales Page for BEQOMING Allies program

I collaborated closely with Azrya, the creative visionary behind the brand, to bring that mission to life through cohesive, soul-led design.

Together, we translated the BEQOMING energy into a complete digital experience, from Kajabi sales pages and landing pages to Thinkific course platforms, social media graphics, and a custom book insert for their bestseller “BEQOMING: Everything You Didn’t Know You Wanted.”

Every touchpoint was refined and reimagined to carry their signature aesthetic – grounded, expansive, and transformational – from email marketing templates to interactive team signatures.

The result? A digital experience that mirrors the BEQOMING

message itself: soulful, intentional, and built to expand.

Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA): A website webpage advertising a 7-month personal transformation program called BEQOMING Allies. Website & Sales page design.

Kajabi Sales Page for BEQOMING Allies program

Paula Hail Studio Portfolio: BEQOMING – Azrya and Benjamin Bequer (KAVANA):  Web page with sign up form, images of a feather and hands holding paper, testimonials, and information about BEQOMING organization. Website & Sales page design.

Kajabi Sales Page for BEQOMING Allies program

Sales Page Banner for BEQOMING Allies program

Thinkific: BEQOMING Allies Program Branding

Thinkific Platform Branding

Book Insert

Book Insert

Social Media Marketing Materials

“Paula is a wonderful, creative ally to have in your corner! She's easy to work with, kind, and heart-centered. Not to mention quick and responsive!

I decided to work with Paula because I resonated with her clean, elegant, and feminine design aesthetic and value-driven messaging. During our collaboration, I was impressed with her professionalism, kindness, and work ethic. I specifically loved her communication style! You can tell she really loves what she does.”

– AZRYA BEQUER
Co-Founding Steward at BEQOMING

Scale with strategy, sell with soul,
and let your website do the work for you.