Hannah Uhler
a coach for heart-centered visionaries
➵ brand strategy
➵ brand identity
➵ website design
➵ e-mail marketing integration
➵ social media templates
Hannah is on a mission to collapse time for heart-driven, ambitious souls ready to claim the life of their dreams.
The goal for her brand and website was to reflect the empowered spiritual leader she has embodied. She desired people interacting with her brand to feel bold, empowered, aligned, and free.
I crafted a dark, mysterious, witchy yet minimalistic brand system that is flexible enough to use across social assets and website, and the outcome is one-of-a-kind, just like Hannah herself.
The symbolic logo design highlights the uniqueness of Hannah’s palindromic name with a thin line that acts as a mirror. Its meaning is rooted in Hannah’s zone of genius because when mentoring soul clients, she’s the one reflecting their greatness back to them.
For Hannah’s website, it was important that we created strategic placement of e-mail marketing opt-ins and calls to action that lead to her paid programs.
We also designed and implemented an enjoyable and trustworthy journey for website visitors to get to know Hannah’s essence which inspires deeper connection and boosts conversion rates.
The big picture and future-oriented brand strategy inspired us to create temporarily hidden website pages that Hannah can publish when her new creations are ready as she and her business continue to grow and expand.
How Hannah describes the experience
★★★★★
“Prior to working with Paula I was in the middle of a big rebrand (mostly internal at this point) and knew it was time to deliver this shift in a tangible way. Website and branding was the next best step. My biggest fear at the time was a lack of clarity on how to translate my vision into the physical, as well as the marketing strategy behind its delivery.
After our strategy call, I was truly blown away at how seamlessly Paula guided me through the process with killer advice and strategic insight for every question from design to marketing to even future planning.
This level of guidance and support she provided remained consistent throughout the entire process.
She was always one step ahead of my questions and requests with every email, and overall, really enjoyable to communicate with. The best part of the entire thing: I AM IN LOVE with my website and new branding.
Paula perfectly captured the essence of my business and personal expression and brought my vision to life better than I could have imagined.
I can't think of a better person to recommend to my clients, friends, or anyone for that matter thinking about taking their business to the next level.”
- HANNAH UHLER
a coach for heart-centered visionaries
